Mailchimp is so much more than just a tool for sending emails to your customers. It’s a comprehensive and powerful Marketing CRM that when used correctly, can dramatically help you ScaleUp and grow your business. Let’s take a closer look at Mailchimp, some of its key features, and how they can help.

There are many tools on Mailchimp that can help you manage and scale your marketing, but few people know about them. This is why we want to share our 9 favorites with you!

2. Automation

Automation lets you create rules that trigger an action in response to a specific event. This can be used to send targeted email campaigns, add subscribers to a list, or update a subscriber’s profile information.

3. Segmentation

Segmentation allows you to target your campaigns more effectively. You can create segments based on demographics, interests, purchase history, and other factors. This allows you to send more relevant and targeted content to your subscribers.

4. A/B Testing

A/B testing is a great way to test the effectiveness of your email campaigns. You can test different subject lines, content, or call-to-action buttons to see what works best for your audience.

5. Facebook Ads Integration

Mailchimp’s Facebook Ads integration allows you to create targeted Facebook ads using your Mailchimp list data. This allows you to reach a larger audience with your message.

6. Google Analytics Integration

Mailchimp’s Google Analytics integration lets you see how your email campaigns are performing on GoogleAnalytics. This gives you a more in-depth view of your campaign data and helps

7. Campaign Monitor Integration

Mailchimp’s Campaign Monitor integration allows you to view your Mailchimp campaign data in Campaign Monitor. This gives you a more detailed view of your campaign data and helps you to better understand how your campaigns are performing. You can also use this integration to create and send email campaigns from within Campaign Monitor.

8. Landing Pages

Landing pages are an important part of any online marketing strategy. They allow you to capture leads and drive conversions by providing a dedicated page for your offer or campaign. There are many different types of landing pages, each with its own purpose and objectives. Some of the most common types of landing pages are:

• Checkout Pages
• Lead Generation Pages
• Contest Pages
• Download Pages
• Event Registration Pages
• Sale Pages

If you’re looking for a more comprehensive guide to creating landing pages, check out this blog post from Mailchimp: How to Create the Perfect Landing Page for Your Email Campaign.

9. The drag

The drag is a new feature on Mailchimp that allows you to easily create and send email campaigns. You can create and send email campaigns without ever leaving the Mailchimp interface. The drag also includes several templates that you can use to get started quickly.

We hope you’ve enjoyed reading about some of Mailchimp’s most useful features! We want to help make your marketing life easier, so we put together this list of 9 tools that will take the hassle out of managing and scaling up your business.